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Review Journal Why do cutomers switch? The dynamics of satisfaction versus loyalty.

03 Juni, 2012


Theme / Topic : Customer Loyalty as long-term business profitability.
Title                 : Why do cutomers switch? The dynamics of satisfaction versus loyalty.
Author             : Banwari Mittal
Marketing Faculty Member, Northern Kentucky University, Highland Heights, Kentucky, USA
Walfried M. Lassar
Assistant Professor of Marketing, University of New Hampshire, New Hampshire, USA
Year                 : 1998


Background and Problems      : In the literature, the company must know the marketing strategy that's right for his efforts so that customers can faithfully on goods/services produced. Although companies are realizing the value of keeping customers loyal, no one knows for sure how to do it. Companies measure customer satisfaction, and hope that if the satisfaction scores are good, the customers will stay with the firm. But even satisfied customers leave for the lure of a competitor’s offer. Service industries present a more difficult setting for understanding customer disloyalty as opposed to manufactured goods industries. This is because, for service firms, the basis of consumer choice and continued patronage are less obvious. Services are intangible, and they cannot be completely standardized. At the minimum, they vary according to the mood of the service provider and service customer at the moment of service delivery. Thus, in service businesses, what is given and received is relatively intangible. Consequently, customer evaluative criteria are less well articulated, and the appraisal of the value received is much more subjective Therefore, to understand customer disloyalty for service businesses.




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The Story of Malin Kundang

01 Juni, 2012

Malin Kundang is folklore originating from the province of West Sumatera, Indonesia. The Legend of Malin Kundang a child that disobedience to his mother and cursed be a stone. A stone on the coast of sweet water, Pasture, purportedly the remains of ships Malin Kundang. 

Following this story. Once upon a time, on the north coast of Sumatra lived a poor woman and his son.


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The story of sangkuriang

Sangkuriang is a legend of a famous among the people of Sunda, in West Java. This legend tells the struggle of a young man named Sangkurian to get the love of a beautiful woman, ho is her biological mother's own named Dayang Sambi. Finally , both have agreed to married . However, after learning that sangkuriang was her son alone, Dayang Sumbi trying attempt to frustrate their marriage with a variety of efforts. Here's the full story..



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Reviews TWILIGHT


Author: Stephenie Meyer
Translator: Lily Devita Sari
Publisher: PT Gramedia Pustaka Utama
In rising 1st print 5: December 2008
ISBN-13: 978-979-22-3602-6
number of pages: 520 Pages

Synopsis: About three things i really sure : First, Edward a vampire. Second, there was partially himself — and I little know how dominant that partially himself thirst for my blood. And third, I love him. And my love for him is excruciatingly in unconditional. When Isabella Swan's move to Forks are grim, he met Edward Cullen, a mysterious guy who made her feelings very charming somersault. With porcelain skin, a pair of golden eyes, melodious and seductive, very interesting indeed Edward figure that makes Isabella was hooked. During this time Edward had managed to conceal his identity, but Bella was determined to menyikapkan secret palig kelamnya. It's just that Bella is not at all menyadai danger menantinnya, when her relationship with Edward is getting familiar. And sanggupkah Bella left Edward before things turned too late and there was no way back for him? This is the story of a forbidden love. And like other forbidden love, This love not know going back , besides being alive and also died at the same time .


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The material of a cake of bananas brownies


The following are the ingredients needed to bake banana brownis
  • wheat flour proteins are 130 grams
  • eggs 5 grains
  • salt ½ teaspoon
  • coconut creamy instant 25 grams
  • ambon banana 100 grams
  • finely granulated sugar 125 grams
  • baking powder ½ teaspoon
  • emulsifier (sp/tbm) ½ tablespoon
  • chocolate paste 1 teaspoon
  • chocolate powder 20 grams
  • margarine 50 grams
  • chocolate cook condensed, cut pieces75 grams
Toping material
§  buttercream mocha 100 grams
§  the chocolate meises for topping 50 grams
How to make Banana Brownie Cake
  1.  Blend bananas and coconut creamy instant. Set Aside.
  2.  Whisk the eggs, granulated sugar, salt, and emulsifier until expands. Stir in flour, cocoa powder  and baking powder sifted and stirred with a median.
  3. Heat the margarine. Stir in chocolate cook condensed. Stir until dissolved. Add a mixture of ambon banana, condensed milk, coconut creamy instant and chocolate paste. Mix well
  4.  Pour little by little into the beaten egg while stir slowly.
  5.  Pour into muffin molds short width.
  6.  Steamed over medium heat for 12 minutes.
  7.  Spray buttercream mocha and sprinkle chocolate meises.
  8.  Cake brownis ready to be presented
 sumber


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broken heart no problem

31 Mei, 2012


broken heart?? don't be sad

In this life of a broken heart fall is common happened. If we hold lamenting grief of broken hearts it means we not believe that god has prepared better people from him to assist our. If you dare to fall in love, then you must have the courage to heartbreak. But if we a broken heart then we must dare to renascent. Here are 10 ways to heal a broken heart, let's go check it out .


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Meeting 3

21 April, 2012


1.  Which of following is NOT true?
Answer   :  C. Battles were interrupted to participate in the games.
Because, In paragraph one  the statement is … any wars in progress were halted to allow the games to take place. Battle were not interrupted it’s to allow the games to take place.

2.  The word “elite” in line 5 is closets in meaning to…
Answer  :  A. Aristocracy
Because, both of word have the same meaning ; the most powerful members of a society.

3.  Why were the Olympic Games held?
Answer  :  B. To honor Zeus
Because, In first paragraph of story explained …of Mounth Olympus to honor the Greeks’ chief god, Zeus.

4.  Approximately how many years ago did these games originate?
Answer  :  B. 1200 years.
Because, This is 2012 year and the games held in 776 so until now it’s 1236 years ago or approximately 1200 years.

5.  What conclusion can we draw about ancient Greeks?
Answer  :  B. They believed athletic events were important
Because, The fourth sentence in the first paragraph of story ; The Greeks emphasized physical fitness and strength to their education of youth. So they believed that event were important to their prestige.

6.  What is the main idea of these passage?
Answer  : A. Physical fitness was an integral part of the lives of ancient Greeks.
Because, The article’s contain all about the Olympic Games and focused about The Greeks that emphasized physical fitness and strength to their education of youth.

7.  In line 14, the word “dedds” is closets in meaning to..
Answer  :  A.   Accomplishments
Because, in the paragraph dedds is the winner so it closets meaning with accomplishment that meaning ‘penyelesaian/pencapaian’. ”seorang pemain dinyatakan menang jika sudah menyelesaikan permainannya / mencapai kemenangan”.

8.  Which of the following was ultimately required of all these athletes competing in the Olympics?
Answer  :  C. They had to be Greek males with no criminal record
Because, Only the elite and military could participate first , but the later games were open to all free Greek males who had no criminal record.

9.  The word “ halted” in the line 16 means most nearly the same as..
Answer  :  C. Curtailed
Because, the other answer has the same meaning  that is push/start/still. So it was not match with the word because  …any wars in progress were halted to allow the games to take place.

10.What is an “Olympiad”?
Answer  :  B. The time between games
Because, statement in the second paragraph ; The Greeks attached so much importance to the games that they calculate time in four years cycle called “Olympiads”.

STYLISTIC PROBLEMS
1.  The defendant refused to answer the prosecutor’s questions
Answer  :  C. Because he was afraid it would incriminate him
Because, it match with tense complete with dependent clause and independent clause.

2.  Mrs. Walker has returned ……
Answer  :  D. The wallet to its original owner
Because, if we translate the sentence into Indonesian language option D is the perfect answer because originally the meaning is ‘awalnya’.

3.  The hospital owes  ….. .. for the construction of the new wing.
Answer  :  D. Twenty million of dollars to the government.
Because, if we translate the sentence into Indonesian language option D is the perfect answer.

4.  Sarah……..that she could not attend classes next week.
Answer  :  D. Is telling her professors
Because, the sentence is present continous tense expresses an activity that is happening.

5.  The artist was asked to show some paintings at the contest because…..
Answer  :  A. He painted very good
Because, the sentence is simple past tense it match with dependent clause and independent clause simple past tense.

6.  If motorists do not observe the traffic regulations, they will be stopped, ticketed, and have to pay a fine.
Answer  :  If motorists do not observe the traffic regulations, they will be stopped, ticketed and fined.
Because, the sentence is pararellism stopped and ticketed are verb but have to pay a fine is clause.

7.  Fred, who usually conduct the choir rehearsals, did not show up last night because he had an accident on his way to the practice.
Answer  :  Fred, who usually conduct the choir rehearsals, did not show up last night because he had had an accident on his way to the practice.
Because, the accident was happen before a particular time in the past so we should use  past perfect tense.

8.  A short time before her operation last month, Mrs. Carlyle dreams of her daughter who lives overseas.
Answer  :  A short time before her operation last month, Mrs. Carlyle had dreamed of her daughter who lives overseas.
Because, The dream was happen before a particular time in the past (before her operation) so we should use past perfect tense.

9. The atmosphere in Andalucia is open, warm, and gives a welcome feeling to all who have the good fortune to visit there.
Answer  :  The atmosphere in Andalucia is open, warm, and welcome to all who have the good fortune to visit there.
Because, open and warm are adjective and the sentence is pararellism because gives a welcome feeling is clause so we can change it with welcome as adjective.

10.Some of the people were standing in the street watched the parade, while others were singing songs.
Answer  :  Some of the people were standing in the street watching the parade, while others were singing songs.
Because, standing and singing are verb in present continous tense so watched agreement with both so it must be watching.


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Faisal Basri dan Gayanya yang Bersahaja

07 April, 2012

Pakar Ekonomi Universitas Indonesia Faisal Basri, berpose di ruang kerjanya saat diwawancarai Kompas.com di kediaman pribadinya, Kebayoran Baru, Jakarta Selatan, Sabtu (18/2/2012). Faisal Basri didampingi Biem Benyamin merupakan pasangan bakal calon Gubernur dan Wakil Gubernur DKI Jakarta yang maju mencalonkan diri dari jalur perseorangan atau independen
JAKARTA, KOMPAS.com — Banyak orang mengubah penampilannya ketika lingkungan ataupun zaman menuntutnya untuk tampil dengan gaya yang relevan. Menjadi pejabat, misalnya, kerap membuat penampilan seseorang berubah untuk menimbulkan citra positif atas jabatan yang diembannya.

Hal yang menjadi perhatian orang itu tak berlaku bagi Faisal Basri Batubara. Bakal calon gubernur DKI Jakarta dari jalur independen ini lebih suka berpenampilan seperti yang biasa ia lakukan selama ini. Bisa dibilang, Faisal hampir tak pernah mengganti gaya berpakaiannya.

"Saya kan dari dulu memang begini, pakai sandal, bawa ransel, bawa minum ke mana-mana. Bawa chopstick (sumpit), kalau makan mi ayam, chopstick-nya supaya enggak dibuang," ujarnya kepada Kompas.com seusai menghadiri silahturahim dengan Persatuan Wartawan Indonesia di Hotel Pullman, Jalan MH Thamrin, Jakarta Pusat, Senin (2/4/2012).

Ekonom asal Universitas Indonesia ini tampak nyaman sekali mengenakan kemeja putih atau biru, bercelana krem, dan hanya memakai sepatu sandal kulit berwarna senada dengan celananya. Faisal tak khawatir bila gayanya yang bersahaja ini akan berimbas menurunkan wibawanya di depan publik.
"Ada yang bilang begitu, sih. Tapi ada dua pandangan dalam tim kami, berkelahi saja mereka. Bang Faisal harus apa adanya, tapi ada lagi yang bilang saya harus berubah," ujarnya.

Kaki petani

Gaya berpakaian seperti itu tidak dibuat-buat. Bagi Faisal, sandal lebih nyaman digunakan ketimbang sepatu karena sandal lebih "bersahabat" dengan bentuk kakinya. "Kaki saya tuh sakit, kalau tulang ini kena sedikit saja, sakit sampai kepala. Enggak tahulah konstruksi kaki petani," candanya.
 
Ada lagi yang membuat Faisal tampil sederhana. Ia kerap membawa sumpit dan botol minum dari rumahnya sebagai bekal di perjalanan. Ini sudah biasa dilakukannya untuk menjaga kelestarian lingkungan. "Kalau bicara tentang kebersihan, ya, kita mulai dari diri sendiri. Di Jakarta ini plastik itu enggak dipajakin. Di seluruh dunia sudah dipajakin karena merusak lingkungan," katanya.

Apakah ia akan tetap mempertahankan gaya khasnya tersebut jika nanti terpilih sebagai Gubernur DKI Jakarta? Dengan lugas Faisal menjawab, sebisa mungkin tetap mempertahankan gaya ini. "Kalau boleh ya," ujarnya sambil tertawa. 

Sumber refrensi :


My opinion :
Prospective candidates Governor of DKI Jakarta is a conversation that was often discussed at the moment. When the would-be Governor of DKI Jakarta showed him with a variety of ideas and programs that have been designed well and systematically in order to be elected in the election of the Governor. The figure faisal basri known as personal critical and earthy . He chose forward through the independent and do not join political parties. With the simplicity of his expected real manifestations of his attitude towards the people. Currently jakarta society requires a candidate for governor capable of addressing the main problems that are currently afflicting the city . One is of congestion caused uncoordinated traffic the city so necessary order best to handle it .




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